About our needlepoint store

About Luv2Stitch

Luv2Stitch is the San Francisco Bay Area’s premier needlepoint emporium. At our Northern California location we have all you need for your next needlepoint experience. Choose from our hundreds of beautifully unique hand-painted canvases including ornaments, stockings, eyeglass cases, and so many more. We also have all the supplies & accessories you need, including many lines of threads and embellishments. Our friendly and knowledgable staff can help you choose a canvas and recommend threads. We also offer many needlepoint classes, seminars, and trunk shows by nationally known designers, plus an inviting space to sit and stitch with friends.

Meet Rhonda Pellegrini


Rhonda has been interested in needlepoint for as long as she can remember. As a child she watched her mother doing needlepoint, and soon Rhonda was doing projects herself, using needlepoint kits from the local craft store.

But the time when needlepoint really became a big part of Rhonda’s life was as an adult, when she had a job as a receptionist. The office would have slow times during various parts of the day, and her boss suggested that to alleviate the boredom, she could bring in a television. Instead of a television, Rhonda turned to the much more rewarding option of needlepoint, and she soon was stitching up a storm.

She joined the needlepoint industry soon thereafter, when the owner of her local needlepoint store noticed that Rhonda was a frequent visitor and offered her a job. She’s never looked back — “It was the best thing I ever did!” In 2005 Rhonda joined DJ Designs, and soon thereafter began working at Luv2Stitch as well.

Rhonda’s favorite needlepoint projects are holiday items. She even has multiple holiday trees at her house — not just for Christmas but also for Valentine’s Day, Easter, Halloween, and more — all bedecked with her needlepoint projects.

She loves the needlepoint art form because there is so much room for individual creativity. Two people can work the same canvas, yet the results can be very different depending on the artistic touches each stitcher brings. She also loves that every level of stitcher can create beautiful works of art.

Come by the store to meet Rhonda, and get her tips on thread selection and the latest needlepoint trends.

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Serving Northern California needlepoint enthusiasts in the Peninsula, North Bay, and Greater San Francisco Bay Area including Alameda, Atherton, Belmont, Berkeley, Burlingame, Cupertino, Foster City, Half Moon Bay, Hillsborough, Los Altos, Los Gatos, Marin, Menlo Park, Milpitas, Mountain View, Palo Alto, Pleasanton, Portola Valley, Redwood City, San Carlos, San Jose, San Mateo, San Rafael, Santa Clara, Santa Rosa, Sunnyvale, Walnut Creek, and Woodside.